Tela, which means fabric in Filipino, is a homegrown sustainable and ethical fashion brand created to offer sustainable solutions through fabric usage. It was established in 2019 by a 19-year-old student named Alyssa, who sees a future where fashion meets sustainability.

Growing up, she spent summers witnessing how each piece of clothing is cut, stitched and assembled through the hard work of craftsmen behind the scenes. Inspired by this familiarity and love with textiles, as well as kinship among artisans, Tela aims to share this thoughtful exchange between maker and buyer- guaranteeing only to produce a line that is within the spectrum of sustainability.

The fashion industry contributes to over 20% of the total global waste. In fact, every second a truckload of clothing and fabric is being wasted. With this reality, the need for a drastic change in our fashion choices has never been more important. 

Tela answers the call to have an environmentally conscious local brand that not only promotes ethical fashion through upcycled fabrics and sustainable materials, but also revives the Filipino traditional artistry of handweaving. 

It begins with something as small as thread. At Tela, we go down to the strands to weave the fabrics of a better future. We resist by living gently, we revolt by making slowly and we lead with honesty. In pursuit of a sustainable world filled with balance and compassion, we invite everyone to join us in Threading Lightly.